冰箱一周销量:美菱超西门子 海尔仍为第一
慧聪邓白氏市场研究公司对全国551个城市3857家门店的销量监测得出结果:8月10日至16日这一周,国内冰箱销量前十名由海尔冰箱、美菱、西门子占据。其中,海尔有8款冰箱,美菱与西门子各一款。从排名上看,美菱BCD-182ZM2位居第三,超越排名第五的西门子冰箱。
从售价上看,最畅销前十名中最贵的是海尔BCD-215KAGA,售价在2600元,海尔另外两款冰箱售价2400元、2253元冰箱分别位于第二三名。从畅销程度看,价格在2000元到3000元之间、容量在200升左右的产品最畅销。
与上周相比,本周前十名的品牌集中度再次提高。海尔由六款产品上榜上升到了八款产品,表现不俗;西门子缩水一半,仅有一款产品上榜;海信本周表现不佳,被挤出了前十名;而美菱成为本周销量榜的黑马,一举冲到第三名。

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