Direct-3D IM is a horribly broken API. It inflicts great pain and suffering on the programmers using it, without returning any significant advantages. I don’t think there is ANY market segment that D3D is apropriate for, OpenGL seems to work just fine for everything from quake to softimage. There is no good technical reason for the existance of D3D.
I’m sure D3D will suck less with each forthcoming version, but this is an oportunity to just bypass dragging the entire development community through the messy evolution of an ill-birthed API.